"Have you ever noticed that the more society opposes something, the more we see certain groups of people doing it anyway? It’s almost as if they're acting out of spite, or perhaps it’s just incredibly poor timing. Take the current situation with AI, for example. Professionals across all media sectors are pushing back because AI is essentially built on misappropriating others' work, modifying it, and then claiming it as its own.
It’s one thing to use AI for fun or personal entertainment, but many major corporations have started using it to cut costs—sometimes so blatantly that it becomes distasteful. The latest instance involves Nintendo of America’s 'My Mario' product advertisement on X. When users looked closely at the promotional posters, they spotted anomalies in two of the images. However, when notified, Nintendo of America responded by claiming those images were not AI-generated. Let’s dive into the details of this story
Starting with the first image of a mother holding her child and a Mario plush: the mother's fingers look bizarrely distorted. They appear broken or unnaturally bent—a classic mistake that AI frequently makes when generating hands. In the second image, showing a mother playing Mario with her child, her arm is so unnaturally elongated it looks like she ate the Gum-Gum Fruit from One Piece. No matter how you look at it, it screams AI-generated. What’s even worse is that Nintendo NY seemingly didn't bother to quality-check these images before posting. It feels as if they simply 'generated and posted' without a second thought, leading to this mess
Once the news broke, a model named Brittoni O’myah Sinclair (the woman holding the tablet) responded to the Instagram post, claiming she was one of the models in the shoot. She stated, 'I can assure you it isn’t AI-generated,' and insisted the photos are real. Additionally, Hive, an official AI-detection tool, weighed in on the four images submitted for testing. Their analysis found a 24% probability that Sinclair’s photo was created using Deepfake technology, while all other metrics were extremely low, ranging from 0 to 2%. This suggests that Nintendo likely did not use AI to generate these images
Furthermore, on January 10th, Nintendo issued a statement to Nintendo Life regarding the ongoing controversy. Nintendo flatly denied the allegations, asserting that no AI was used in the 'My Mario' promotional images. However, they didn't explain the cause of the distorted fingers—leaving us to wonder if that’s just how the model’s fingers actually look. As for the stretching arm, if that’s really her natural arm length, then Devil Fruits must be real! And if Devil Fruits are real, that means the One Piece must be real too! At this rate, we’ll probably see people heading out to sea to become pirates any day now (just kidding). But what about you? Do you believe Nintendo’s side of the story?
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