The CEO of Stellar Blade Studio revealed that the studio will use AI to enable one person to perform the tasks of 100 people

 

AI usage has been a hot topic since last year, and the drama isn’t slowing down. Whether it’s anime, manga, novels, movies, or games, everyone seems to have an opinion on whether AI belongs in the creative process. (Full disclosure: This article was 100% human-written!) The debate over "how much is too much" is reaching a breaking point. Take Clair Obscur: Expedition 33, for example—they actually had an award taken back after it was revealed AI was used even slightly. On the other side of the fence, the CEO of the Stellar Blade studio recently claimed they'll use AI so that one person can handle the workload of 100 people. Let's take a look at what's going on

This story originates from South Korea’s 2026 Economic Growth Strategy announcement. Kim Hyung-tae, CEO of the South Korean developer Shift Up (the studio behind Stellar Blade), voiced strong support for the claim that integrating AI into the gaming industry is a critical mission. He argues this is necessary to compete with the massive labor force of rival Chinese game studios. Kim stated: "Over 80% of our company's sales come from overseas. When we expand abroad, the first thing we encounter is competition from China. While we might assign around 150 people to a single project, Chinese developers are using 1,000 to 2,000 people per game. We simply lack the capacity to compete in terms of both headcount and the sheer scale of production."

Kim Hyung-tae further explained: "Despite the concerns, Artificial Intelligence will not negatively impact the workforce, and there will be no layoffs. Instead, AI will enable a smaller nation like South Korea to compete with giants like China and the United States in terms of development. I do not believe people will lose their jobs, even as AI becomes more prevalent. Even if we mobilized all available human resources, it still wouldn't be enough. Conversely, when our people become experts in AI—allowing a single individual to produce the output of 100 people—we will finally be able to compete with industries in China and the US that rely on massive amounts of human labor."

In summary, South Korea is struggling to match the sheer manpower of the Chinese and American gaming industries—a challenge that Japan is also facing. This is likely due to strict labor laws in both Japan and Korea that limit overtime and working days, combined with a smaller talent pool compared to China. Meanwhile, the Chinese government is aggressively strengthening its gaming sector, utilizing a massive workforce that is not only large in number but also high in quality. Therefore, it is no surprise that South Korean developers are turning to AI. What are your thoughts on this? Should AI be used in this way, or is it going too far?

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